“Strategy is about building an institution that can compete. Competitiveness isn’t merely short-term profitability. It is about all the things that underlie lasting, healthy prosperity. It means having not just a “vision statement” but a passion. Not just a mission but a point. It’s about doing something that matters.”
Umar Haque
https://hbr.org/2014/10/3-terrible-strategies-for-companies-seeking-growth/